Charlie Raymond came into town this weekend. Charlie and I went to school together, and we worked together a lot in the creative sequence in UT's Advertising Program. Charlie was the art director, and I the writer.
In 2003, Nokia (and their ad agency) approached UT, and asked if we'd like to participate in the launching of their new 3200 phone. They wanted a select group of advertising students to create tv spots for the phone.
Our objective was to showcase the unique feature of the phone- the ability to make the phone look the way you wanted it too. At the time, Nokia was pushing the 'independent, free spirit' angle. With the 3200, you could design your own look by cutting out pictures or by making your own art for the phone. The demographic was the HS/college crowd.
There were something like 16 people in the class...everyone partnered up to make 8 teams, to create 8 commercials. Charlie and I, of course, partnered up.
After weeks of brainstorming, we came up with 'Todd's Time'. We fell in love with the idea right away. It was funny, got our message across, and had the potential to become an entire campaign with a long lifespan. We also liked that the spot was supposed to look low-budget. We didn't HAVE a budget, and if we wrote a commercial about a spaceship, we'd have to build/pay for a spaceship.
Charlie and I created, wrote, filmed, produced, edited, and presented Todd's Time. And I even made my big-screen debut, as Todd. Here she is (a bit fuzzy on youtube):
Charlie and I were very pleased with what we ended up with. Nokia agreed-they placed our spot 2nd (behind a spot that NO ONE thought had a chance..that's the client for you).
There was talk of placing the ads on Nokia's website, with a vote to determine which spot would be reproduced with professional actors and run in a national campaign. But it never happened, and only my friends have seen 'Todd's Time'.
Nokia did send me to the Nokia Sugar Bowl, where I watched LSU trounce OU (always fun to watch OU lose) in the Big Easy. Oh, and Charlie and I got 3200's. They were pretty cool, but obsolete about 3 months later.
When I saw Charlie this weekend, I told him the news- Todd's Time isn't dead. I filmed some more as Todd, with my new camera. So hopefully, if my computer and camera start working together, you'll see more of Todd.
Stay tuned. Get excited.